Plica Concepted hailed as iphone killer?

Ξ August 2nd, 2008 | → 0 Comments | ∇ Hardware, Linux, Rumor Mill |

Plica Concept Threatens iPhone With Two Touchscreens

Posted on 02 August 2008

Plica

I know that probably most of you are enjoying your iPhone 3G and you are very satisfied with it, but when you will see this concept you might want to reconsider your thoughts. The cellphone is called Plica which means folding of a body part.

Plica

Plica consists of two touchscreens and it looks exactly like a regular cellphone. When the phone is folded in two screens, you will use one as a keyboard and on the other you will be able to see whatever you want to. Also, you can view the images on both screens which means twice the resolution. Plica is very functional kind of like a mini-laptop and it features USB and headphone jacks.

Plica

This could really be the iPhone killer as the double touchscreen is really great, the only problem is that this is only a concept. Plica was developed by designer James Piatt and I can’t wait to see this on the market.

Plica

My thoughts:

That’s an interesting concept but one of the things that it will fail at with regards to the iphone is the fact that it sports moving parts. Yes, you can operate it with one hand and one screen, but can you imagine juggling your venti mocha, your laptop bag, your light rail pass, and a headphone cord while trying to open that thing? No, you might not NEED to open it but folks will try none-the-less.

It’s also not as much of a “fashion” item as the iPhone is. But if the functionality is up to par(i.e. running android, remaining open source with a closed source carrier specific package so that phone service always remains consistent) then this would be the iPhone killer for those of us who have been hacking them to get them to do what they want.

Folks who bought the iPhone and use them the way Lord Steve deemed appropriate for all his iChildren… will never buy this.  -Joe

 

What’s Hidden in the iPhone’s ‘Fine Print’?

Ξ July 11th, 2007 | → 0 Comments | ∇ Hardware, Hot news!, Mac Stuff, Rumor Mill, Software |

Quoted from http://www.bspcn.com/2007/07/11/whats-hidden-in-the-iphones-fine-print/:

What’s Hidden in the iPhone’s ‘Fine Print’? | The Best Article Every day

What’s Hidden in the iPhone’s ‘Fine Print’?

 

11 Jul

Posted by admin as Uncategorized

Written by Doug Ross

Telecom Analyst Bruce Kushnick has inspected the iPhone’s terms of service and offers some surprising revelations (emphasis mine):

1) iPhone Requires a 2-Year Contract with AT&T.

2) Expensive: Requires $2,280, Over $1,730 in Wireless Costs.

3) Double Billing. You and the Caller Both Get Charged for the Same Call.

4) All Use of the Networks Are Always Rounded Up to the Nearest Kilobyte or Minute.

…This practice is now standard and is anti-competitive. In the 1990’s, phone companies, to be competitive, created “6 second billing”, where the call was rounded to the nearest 1/10th of a minute. This change adds 15+% to the average bill. Moreover, the companies now have all gone to full minute billing, full kilobyte billing, so that they can make an extra minute on almost every transaction…

5) Customers Are Billed for “Network Errors” and “Network Overhead”.

6) Billed Even Though the Call Doesn’t Go Through.

7) Bogus Fees Added to the Bill: Regulatory Cost Recovery Charge

The “Regulatory Cost Recovery Charge” is a made-up charge that should have been included in the cost of service instead of a separate line item. Most carriers are charging this fee, even though it is not government mandated or a legitimate tax. By making it a separate line item, the phone company gets more money and doesn’t have to include this line item in the advertised cost of service. According to AT&T:

“The Regulatory Cost Recovery Charge is a charge assessed by AT&T and is not a tax or government-mandated charge. This charge is subject to change from time to time as the cost of compliance changes…. The purpose of the charge is to defray AT&T’s costs associated with payment of fees and compliance with various initiatives imposed by the government. Please note that costs may be incurred and charged prior to initiation of any of the respective services.”

8) $175.00 Termination Fee.

9) International Messages Are Charged Additional Fees as Are Files Over 300Kbps.

…While it cost[s] nothing extra to send an email overseas using the Internet, AT&T has decided that all messages outside the US or larger than 300 K should cost extra:

“International messages not included. Charges for international messages sent from the U.S. are 20¢ for Text Messages and 50¢ for Picture/Video Messages. Additional charges for premium messages and content apply. Messages over 300 KBs billed an additional 50¢/message.”

10) Over Your Quota: Get Gouged: 40¢ Per Minute and 69¢ Roaming Offnet.

11) The Services Are Not Secure and Can’t Block Your Phone Number.

12) The Current Mobile Email Service Doesn’t Support Attachments.

13) Prohibited Uses and “Unlimited” Sales Hype.

Even though the service is called “unlimited” they are simply using that word as a marketing concept, not an actual service description. You can’t use the service for VOIP and worse “unlimited plans cannot be used for uploading, downloading or streaming of video content (e.g. movies, tv), music or games.” Here are just some of the restrictions [prohibited services]:

* With server devices or with host computer applications, including, without limitation, web camera posts or broadcasts, continuous jpeg file transfers, automatic data feeds, telemetry applications, peer-to-peer (p2p) file sharing, automated functions or any other machine-to-machine applications…
* for voice over ip…
* in conjunction with wwan or other applications or devices which aggregate usage from multiple sources prior to transmission…
* Except for content formatted in accordance with at&t’s content standards, unlimited plans cannot be used for uploading, downloading or streaming of video content (e.g. movies, tv), music or games. Furthermore, unlimited plans (except for dataconnect and blackberry tethered) cannot be used for any applications that tether the device

14) Service Is Not Intended to Provide Full-Time Connections: Unlimited is Hype – Don’t use the service too much or the phone company can terminate your service.

 

15) Wi-Fi Service is Limited – “To ensure that the Wi-Fi Service is not being used fraudulently, AT&T limits your usage of the Wi-Fi Service to 150 uses per month” …Does that mean that if you lose signal a few times during one session, or you are traveling and go between ‘hot spots’ you can rack up lots of ‘uses’?

16) “Offnet” Restrictions – If you have a service and you happen to call other ‘offnet’ services, including wireline phones, or non-AT&T subscribers, you have to ‘limit’ your use, be charged or be terminated.

17) Plan Goobly-gook – …There are plan fees, taxes and surcharges, roaming fees, text fees, Night and Weekend Minutes, Mobile to Mobile Minutes, Anytime Minutes and Rollover Minutes, EDGE/GPRS and BroadbandConnect, offnet, AT&T Video clips, Data Connect Unlimited, WI-FI CONNECT, constraints on ‘unlimited plans including “20% of 6 Megabits offnet”, “150 uses of Wi-Fi”, and other restrictions…

18) Comparing US and Other Broadband Countries: America Is being Laughed At.

Why did iPhone get deployed on a slow, closed network? That answer may not be known, but it is clear that iPhone is being deployed on an old-technology network, and is neither state-of-the-art nor fast. Here’s some info about the [wired] networks… “The median U.S. download speed now is 1.97 megabits per second – a fraction of the 61 megabits per second enjoyed by consumers in Japan … Other speedy countries include South Korea (median 45 megabits), France (17 megabits) and Canada (7 megabits).”

19) The Upcoming Wireless Spectrum Auctions – The upcoming 700 MHz wireless spectrum auctions are underway [and] the bottom-line is [that] America needs open wireless networks, and it should be clear to anyone who is considering buying an iPhone that the AT&T networks should not be the only network for this innovative product.

These types of anti-innovation restrictions make it clear why the incumbent telcos shouldn’t be permitted to bid on the newly liberated 700MHz spectrum.

Go to Save the Internet now and take action.

Update: Tim Wu has more.

 

Irish technology claims energy breakthrough

Ξ July 4th, 2007 | → 0 Comments | ∇ Hardware, Hot news!, Rumor Mill |

Quoted from http://www.siliconrepublic.com/news/news.nv?storyid=single8713:

SiliconRepublic.com: Irish technology claims energy breakthrough

Irish technology claims energy breakthrough

 

04.07.2007 – Today, the public have been invited to come and observe Orbo technology, developed by Irish company Steorn, which produces a free, constant supply of energy that will change history if it does what it claims.

Orbo technology, which Sean McCarthy, CEO of Steorn said was discovered accidentally, theoretically produces energy from nowhere using magnetics.

“The law of conservation of energy has been very reliable for 300 years, however it’s missing one variable from the equation, and that’s time,” said McCarthy.

McCarthy explained to Silicon Republic that Orbo technology works on the basis that occurrences in magnetic fields do not happen instantaneously, and are therefore not subject to time in the way that, say, gravity is.

This time variance allows the Orbo platform to generate and consistently produce power, going against the law of conservation of energy which states that energy cannot be created or destroyed.

“This is as big a claim as you can possibly make in the world of technology and science,” said McCarthy.

“Five years ago if I was watching this story from a distance I would be thinking it was complete bull. Having said that we are in absolutely no doubt that this works.”

Steorn, based in Dublin, was founded in 2000 and employs 22 people.

Last year the company took out an advertisement, publicly inviting the scientific community to come and test the revolutionary claims of its Orbo technology. Scientists have been putting the energy machine through rigorous testing since January.

Meanwhile, academic testing aside, McCarthy said that he wants the public to observe it too. Today at 6pm in the Kinetica Museum in London, Orbo will be unveiled and will run for ten days.

McCarthy said in order to ensure complete transparency, the self-rotating wheel will be housed in clear plastic, allowing members of the public to “inspect it for a hidden battery”.

The Orbo will also be viewable live on the internet from 6pm this evening at www.steorn.com/orbo/demo, with four webcams focused on the machine 24 hours a day.

If this technology is proved to work and be transferable and marketable, it will change not only how we think, but how we live.

“It’s too good to be true but it is true,” said McCarthy, “It will have such an impact on everything we do.”

“The only analogy I can give is if you had absolute proof that God wasn’t real,” said McCarthy.

By Marie Boran

 

MPAA’s Media Defender sets up ‘fake’ site to catch pirates

Ξ July 4th, 2007 | → 0 Comments | ∇ Hot news!, Rumor Mill, Social and Culture |

Quoted from http://tech.blorge.com/Structure:%20/2007/07/04/mpaas-media-defender-sets-up-fake-site-to-catch-pirates/:

TECH.BLORGE.com » Blog Archive » MPAA’s Media Defender sets up ‘fake’ site to catch pirates


July 4, 2007 |

 

MPAA’s Media Defender sets up ‘fake’ site to catch pirates

By George Gardner

MPAA's Media Defender sets up 'fake' site to catch pirates Don’t get caught up inthe Motion Picture Association of America’s (MPAA)latest sting.Media Defender, a company whichdoes the dirty workfor the MPAA, has been caught setting up ‘dummy’ websites in an attempt to catch those who download copyrighted videos – entrapment comes to mind.

The site, MiiVi.com, complete with auser registration, forum, and “family filter”, offers complete downloads of movies and “fast and easy video downloading all in one great site.” But that’s not all;MiiVialso offers client software to speed up the downloading process. The only catch is, after it’s installed, it searches your computer for other copyrighted files and reports back.

ZeroPaid,acting ona tip from The Pirate Bay, found MiiVi to be registered to Media Defender using a whois search. Shortly after, the registrar information was changed, but the address still reflects Media Defender’s address at 2461 Santa Monica Blvd., D-520 Santa Monica, CA 90404.

Not 10 hours after the site was found to be registered to Media Defender, the site went dead. There’s no telling how long it was up; however, the domain was registered on February 8, 2007.

Perhaps Media Defender won’t use its own name on the registrar the next time around, but it just goes to show the lengths at which the MPAA is willing to go, to fight piracy.

 

The iPhone is business media’s Paris Hilton

Ξ July 3rd, 2007 | → 0 Comments | ∇ Hardware, Mac Stuff, Rumor Mill, Social and Culture |

Quoted from http://thebrowser.blogs.fortune.com/2007/06/29/the-iphone-is-business-medias-paris-hilton/:

The Browser: Analyzing the tech biz The iPhone is business media’s Paris Hilton «


The iPhone is business media’s ParisHilton

The Browser nowunderstands how the folks attelevision news organizations like CNN(part of the CNN/Money family)feel when they privately complain aboutleading the news with stories about Paris Hilton. They know the story is overhyped and lacks the value of other news, but they struggle with the fact thatviewers seem to love it, even demand it.

The iPhone isourParis Hilton.

The news value of the product launch doesn’t merit all the coverage it is getting - but yeteverytimeThe Browser writes about the iPhonewegettons of reader feedback. (Some of it comes from Apple (AAPL)enthusiasts who seem to pore over every sentence looking for hidden or overt anti-Apple bias.) Sowe feed the beast with more iPhone stories and blog posts.

And like Paris Hilton, the iPhone won’t go away.To paraphrase New Yorkmagazine’s Undulating Curve of Shifting Expectations, there will be backlash to the iPhone and then backlash to the backlash. (We’rewell past the overhype stage, so expect the iPhone to be uncool in about 3 days, and so uncool-it’s-coolby mid July.)

Perhaps by the time we hitthe backlash to the backlash to the backlashwecan moveon to blogging about other news of the day. Like Paris Hilton’s latest exploit. Meanwhile, keep reading the Browser for more about, you guessed it, the iPhone.

 

PSA: Things to keep in mind if you’re planning on buying an iPhone

Ξ June 30th, 2007 | → 0 Comments | ∇ Hardware, Mac Stuff, Rumor Mill |

Well folks, the evidence is starting to roll in that those of us(myself included) who jumped ship to prepare for an iPhone did so under false pretenses.  I’m disenchanted by the fact that it’s so crippled and the process and integreation isn’t what was to be expected…  There are two dealbreakers for me here.  No FAN discount, and no support for Exchange PUSH.  I was considering it since I was under the impression that the corporate “hookup” I have would apply to the iPhone.  So such dice.. Apple, like with everything else they have ever sold offers absolutely ZERO discount and price adjustments(such as Macbooks being sold in places such as Guitar Center.)

Here is some of the latest news and I will continue to report on this as information becomes availible.  Click the link to see the entire thread including any updates to the information.

Quoted from http://episteme.arstechnica.com/eve/forums/a/tpc/f/579009962631/m/221004385831/p/1:

PSA: Things to keep in mind if you’re planning on buying an iPhone – Topic by The Faceless Rebel

All of these have been confirmed and verified as factual at this time. One hopes that as word of some of these things gets out, AT&T and Apple will loosen some of the more onerous restrictions. This is not supposed to be an Apple-bashing/Apple-worshiping flamewar thread. The Battlefront is that way if those are the droids you’re looking for. If you’re here to worship at the Altar of Jobs, the Mac Achaia is also that way. This thread is merely to provide useful information to prospective iPhone buyers and nothing more.

1) All iPhones must have a voice plan AND a data plan. AT&T is offering “bundle” plans with iPhone which consists of nothing more than a voice plan and data plan stuck together. They cost exactly the same as a regular phone with data and voice plans, there is no discount with the bundle.

2) iPhone is not only SIM-locked to AT&T, it is locked to the specific SIM it comes with. No other SIMs will work. If you put a different SIM in, you can use the iPod functions of the iPhone such as playing music, but the cellular network is locked out.

3) There is no way to transfer your existing contacts from your current SIM within the iPhone. You need to first transfer your existing contacts from your old SIM into iTunes, and then to the iPhone. If you already own a USB cable for your current phone, then you’re good to go. Most recent phones come with a USB data cable of some sort unless you got one of the cheapest free phones, in which case you aren’t in the iPhone’s target market anyways. Note that Bluetooth currently does not work for data transfer of any kind.

4) iPhone cannot be activated in the AT&T store. You must go home and activate through iTunes with a valid credit card. Current customers of AT&T are reporting very long activation wait times, as long as 2-4 hours.

5) If you buy an iPhone to try it, remember there is a 10% restocking fee if you open the box even if you are within the return period. This falls in line with Apple’s standard return policy, but not with AT&T’s. It’s an Apple product being sold at the AT&T store.

6) The return period is 14 days instead of the usual 30. Again in line with the Apple return policy, not the AT&T one.

7) Currently the iPhone does not support Adobe Flash, and it is unknown if it ever will as Apple is currently embargoing all 3rd party application development. Teh Great and Mighty Jobs has hinted there may be Flash at some point in the future.

8) Just to reiterate point (7), currently no 3rd party application development is allowed for iPhone. There is no SDK, and it cannot run ordinary Mac OS X applications. Furthermore even if you made an app there is no way to install your app on the iPhone as iTunes won’t allow it anyways. iTunes only lets you transfer music and videos.

9) Just to reiterate point (8), there is also no Java support so you can’t make applications that way. Apple has said there will never be Java support. Teh Great and Mighty Steve doesn’t like Java.

10) The battery is internal, just as with iPods. After 300-400 charges, you need to send your iPhone to Apple and they will replace the battery for a fee. Heavy cell phone users will probably need to send their iPhone in for a new battery in a year or less. I suspect that most Generation 1 iPhone buyers will upgrade to Generation 2 iPhone the moment it comes out anyways, so this point may be largely moot.

11) iPhone only supports AT&T’s 2.5G/EDGE network at this time, though Teh Great and Mighty Steve has already commented that there will be a 3G/UMTS/HSPA version of the iPhone when AT&T rolls out 3G in enough areas to justify support. I’ve been a Cingular/AT&T customer for a long time now, and knowing the glacial pace that AT&T rolls out network upgrades, that means the wait for a 3G iPhone could be long indeed.

12) There is no iChat at this time, and since 3rd party apps are not allowed, no other IM clients can ever be released for iPhone.

13) Currently the iPhone cannot use ordinary music tracks from iTunes as ringtones. It’s not known at this time if you can create your own ringtones in iTunes and then send them to your iPhone tagged as ringtones, or if this won’t be allowed because AT&T wants to violate you for additional fees to buy their premade ringtones. Remember, wireless companies never use lube.

14) The iPhone is exclusive to AT&T for at least 5 years. 5 years is like an eternity in the world of wireless communications. So, learn to like the restrictions that Apple and AT&T have placed on the iPhone, or don’t buy it, because you’re not going to see a Verizon or T-Mobile iPhone anytime soon. Remember, Apple never uses lube.

15) Bluetooth support is crippled. There is no OBEX so you cannot transfer music or other files to other devices. There are UNCONFIRMED reports that right now Bluetooth only works with the iPhone’s headset and nothing else. *STAND BY FOR UPDATED INFORMATION*

16) Just to reiterate points (7), (8), and (9), running AJAX scripts (AJAX stands for Asynchronous Javascript and XML, in case you’re wondering what AJAX is) does not in any way count as having a real SDK or being able to create and run 3rd party applications. There is no Reality Distortion Field powerful enough to make anyone think AJAX is the same as real applications.

17) Currently there is no voice dialing support in the iPhone. That is likely to change in the future, as just about everyone will clamor for such a feature to be implemented.

18) There are NO discounts on iPhone. No upgrade discount, no new customer discount, and no FAN (corporate/university) discount. You pay full price like everyone else, or you don’t get to buy iPhone. Simple.

19) Currently the bundled voice/data iPhone plans do not work with FAN discounts. iPhone buyers who have FAN accounts are now finding they cannot activate at all. This is presumably better than the previous problem where people who had FAN discounts were losing them from their accounts. I’m guessing that AT&T is working on this as we speak. Normally FAN discounts only work on voice plans and not data plans, so AT&T needs to figure out a way to calculate the value of their bundled plans separately and apply the FAN discount to the voice part of the plan only.

I hope this PSA has been helpful to prospective iPhone buyers. I would suggest that anyone interested in iPhone wait for the 2nd generation product rather than put down $500-600 for a device which seeks to restrict everything you can do with it while simultaneously finding creative new ways to siphon money from your wallet.

 

Meizu’s latest MiniOne (M8) incarnation

Ξ June 30th, 2007 | → 0 Comments | ∇ Hardware, Rumor Mill, Windows |

Quoted from http://www.engadget.com/2007/06/18/meizus-latest-minione-m8-incarnation/:

Meizu’s latest MiniOne (M8) incarnation – Engadget



Here you have it, what looks to be a (re-touched) photograph of a real engineering sample of the Meizu MiniOne (M8). The picture was posted by CEO, Jack Wong, with the promise of more pictures to come in a “few days.” At the moment, the 58 x 105 x 11.8-mm M8 is said to carry a spec list which includes a 667MHz ARM11 processor running a Windows CE 6.0 kernel up on a 3.3-inch, 720 x 480 pixel touchscreen display. The MiniOne M8 model will pack GSM with EDGE data while the MiniOne M8 w (”w” for worldphone we presume) is said to go WCDMA/HSDPA/GSM/EDGE. WiFi, Bluetooth, and what appears to be a 3 megapixel camera also come standard with your choice of 4, 8, and 16GB of flash capacities. While we’ve seen pricing and an “end of 2007″ release date before, the specs have changed so dramatically since then that we’ll just have to continue holding tight as this pup evolves. You know, if they can actually push this wunderkind out the door.

[Via MeizuMe]

 

Just Say “No” To Google

Ξ June 29th, 2007 | → 0 Comments | ∇ Rumor Mill, Software, Uncategorized |

Quoted from http://no2google.wordpress.com/:

Just Say “No” To Google

Life at Google – The MicrosoftiePerspective

June 24th, 2007 by trixter98052

The following has been making the rounds on just about every internal email list I belong to in Microsoft. Here it is to share a little insight with the rest of the world. Microsoft is an amazingly transparent company. Google is not. Any peek is a good peek.

Many of you were asking for the feedback I received from my interview with the former Google employee I hired into ABC Development as a Sr.SDE. Here it is. This candidate is also a former MS employee who left the company and founded a “Start-up” called XYZ. XYZ was purchased by Google and he was hired on as a Senior Software Engineer II / Technical Lead. Here is his take on Google’s environment as well as areas Microsoft should consider improving in order to be more competitive.

Enjoy

1. What is the culture really like? How many hours are people actually working? What are the least amount of hours you can work before you are looked down upon?

The culture at Google is very much like the old culture at Microsoft – back when the company felt like most employees were in their mid 20’s. These kids don’t have a life yet so they spend all of their time at work. Google provides nearly everything these people need from clothes (new T-shirts are placed in bins for people to grab *twice* a week!) to food – three, free, all-you-can-eat meals a day. Plus on-site health care, dental care, laundry service, gym, etc. Imagine going from college to this environment and you can see how much everyone works. People are generally in the building between 10am and about 6pm every day, but nearly everyone is on e-mail 24/7 and most people spend most of their evenings working from home.

This culture changes a bit with more experienced folks. They generally work 10a – 6pm like the new hires, and most of them are on email until around midnight. It’s pretty common for them to be working most of the evening, too.

2. 20% of your time on personal project. How many people actually get to use it? If so, how do they use it? Does Google own your personal project?

“20% is your benefit and your responsibility.”

In other words, it’s your job to carve out 20% of your work week for a project. If you don’t carve out the time, you don’t get it. Your project needs to be tacitly approved by your manager. Whatever it is, is owned by Google. If you’re organized, you can “save up” your 20% and use it all at once. It’s not unheard of for people to have months and months of “20% time” saved up.

Most people don’t actually have a 20% project. Most managers won’t remind you to start one.

3. What are the office arrangements like? Do you have an office or cube space?

Google believes that developers are, with few exceptions, interchangeable parts. This philosophy shows through in their office arrangements which in Mountain View are all over the map. There are glass-walled offices, there are open-space areas, there are cubicles, there are people who’s desks are literally in hallways because there’s no room anywhere else. There are even buildings that experiment with no pre-defined workspaces or workstations – cogs (err, people?) just take one of the available machines and desks when they get to work.

In terms of employees per square-foot, every Microsoft Building 9-sized office is a triple at Google.

Google doesn’t seem to think that private offices are valuable for technical staff. They’re wrong.

4. What is the management structure like (hierarchy)?

There are front-line developers, and then their manager. My manager had over 100 direct reports and is the common case for managers at Google. Managers quasi-own products and their employees tend to work on their projects, but not always. It’s possible for a developer on your product to actually work for a manager in research (a completely different division). This makes it really interesting at review time. Oh and conflict resolution between team members is very complex – the product’s manager isn’t involved day-to-day, probably doesn’t actually manage all of the peers who are trying to resolve a conflict, and likely hasn’t spent any time with their employees anyway.

The overall structure is:

tons (a hundred or more) of individual contributors report to

a middle manager who reports to

a division v.p. who reports to

the management team (Larry, Sergie, etc.)

5. Do they actually have plans for career development?

Not really. There is no career development plan from individual contributor to manager. Basically if you get good reviews, you get more money and a fancier title (“Senior Software Engineer II”) but that’s about it.

6. Who would you recommend Google to? Is it for the college kid or family type, worker bee or innovator?

College kids tend to like it because it’s just like college – all of their basic needs are taken care of. In fact, even most of your personal-life can get tied up in Google benefits. Google provides free or subsidized broadband to every employee. Google runs its own, private, bus lines in the Bay Area for employees. Google provides free or subsidized mobile phones. A college kid can literally join Google and, like they did as freshman at university, let Google take care of everything. Of course, if Google handles everything for you, it’s hard to think about leaving because of all the “stuff” you’ll need to transition and then manage for yourself.

Mid-timers, people who’ve worked at other places for a few years tend to be a mixed bag. For some, this is the first stability they’ve seen after a few failed startups. For others, this is the company that represents a “better” way to run a company than the company they worked at before. Either way, for these folks to succeed at Google they have to drink the cool-aid and duke it out with the college kids because Google doesn’t place any value on previous industry experience. (It puts tremendous value on degrees, especially Stanford ones).

“Old-timers” tend to like Google because they’re the ones who know to take the most advantage of the perks. These are the people who religiously take their 20% time, use as many of the services as possible, and focus on having a “peaceful” experience. They’re here to do a job, enjoy the perks, and that’s about it. They still put in a lot of hours, but the passion of the college kids isn’t there.

7. Please provide any additional information that you believe will help in our battle for talent against Google?

Make the food in the café free. If an employee eats an average of $15 of food per day (the actual average at Google which is closer to $10) it would cost Microsoft $3,750 per year per employee to offer 3 meals a day. Instead of increasing starting salaries, switch to free food. Give everyone else half the merit increases we would have gotten AND ANNOUNCE THE FREE FOOD AT THE SAME TIME. For that quoted $10 average Google provides free soda, free organic drinks (odwalla, naked juice), breakfast, lunch, and dinner (most people only eat lunch), free sport drinks (vitamin water, etc.), and free snacks (trail mixes, nuts, chips, candy, gum, cereal, granola bars).

That single benefit gets people to work earlier because hot breakfast is served only until 8:30. And since dinner isn’t served until 6:00 or 6:30 the people with a home-life tend to skip it.

Google actually pays less salary than Microsoft.

Google’s health insurance is actually not nearly as good as Microsoft’s.

Google has no facility for career growth. Microsoft has more, but could do better. Continuing Microsoft-specific education for things like project management, managing people, communication skills, etc. should be promoted. A structured career plan for each discipline would be great – e.g. training, experiences, milestones, etc. Paths like “Developer to Development Manager” “Developer to Technical Architect” which show what courses and experiences (e.g. being a mentor) are encouraged for the different paths.

Private offices for employees is a big benefit. See http://joelonsoftware.com/oldnews/pages/March2007.html. Play this up. Take a cue from Google and loosen up a little about offices. Let people call facilities and have their office painted any color they want. Have the standard office come with a guest chair and a brightly colored Microsoft branded bean-bag chair.

Google has the concept of “Tech Stops.” Each floor of each building has one. They handle all of the IT stuff for employees in the building including troubleshooting networks, machines, etc. If you’re having a problem you just walk into a Tech Stop and someone will fix it. They also have a variety of keyboards, mice, cables, etc. They’re the ones who order equipment, etc. In many ways the Tech Stop does some of what our admins do. If your laptop breaks you bring it to a Tech Stop and they fix it or give you another one (they move your data for you). If one of your test machines is old and crusty you bring it to the Tech Stop and they give you a new one. They track everything by swiping your ID when you “check out” an item. If you need more equipment than your job description allows, your manager just needs to approve the action. The Tech Stop idea is genius because:

1. You establish a relationship with your IT guy so technical problems stop being a big deal – you don’t waste a couple of hours trying to fix something before calling IT to find out it wasn’t your fault. You just drop in and say, “My network is down.”

2. Most IT problems are trivial when you’re in a room together (“oh that Ethernet cable is in the wrong port”)

3. The model of repair or replace within an hour is incredible for productivity.

4. It encourages a more flexible model for employees to define their OWN equipment needs. E.g. a “Developer” gets a workstation, a second workstation or a laptop, and a test machine. You’re free to visit the Tech Stop to swap any of the machines for any of the others in those categories. For example, I could stop by and swap my second workstation for a laptop because I’m working remotely a lot more now. In the Tech Stop system, this takes 5 minutes to walk down and tell the Tech Stop guy. If a machine is available, I get it right away. Otherwise they order it and drop it off when it arrives. In our current set up, I have to go convince my manager that I need a laptop, he needs to budget for it because it’s an additional machine, an admin has to order it, and in the end developers always end up with a growing collection of mostly useless “old” machines instead of a steady state of about 3 mostly up-to-date machines.

 

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